Heather Fritz: a smart girl on a sweet mission
2.28.18
Willey's Handmade Candy shop has been a Salisbury Beach staple since 1913 and is now under new management by young business owner Heather Fritz. Heather is also the owner of GroundSwell Surf Cafe, located directly on the ocean at Salisbury Beach center.
“We are honored to keep this family-owned legacy going.... We have changed the store name to Swell Willey's symbolizing a unification between generations, community and brands.... I have so much gratitude to be part of such an amazing community. We look forward to serving you delicious handmade sweets, ice cream and goodies year round.”
Heather plans to host a grand opening this Spring but has been serving up sweets these past few months since the transition. In addition, GroundSwell will reopen for the season on March 30.
Heather’s commitment to her community is evident not only in her business ventures, but her involvement in the local arts scene and her volunteer efforts for the Salisbury Beach Partnership. Last summer, Heather organized a group of local artists to hand paint colorful murals on all the beach trash barrels to brighten up the Broadway Mall. When she’s not working, Heather can be found surfing, painting in her studio, or taking RV road trips with her fiancé and her 13-year-old Husky.
Willey's Handmade Candy shop has been a Salisbury Beach staple since 1913 and is now under new management by young business owner Heather Fritz. Heather is also the owner of GroundSwell Surf Cafe, located directly on the ocean at Salisbury Beach center.
“We are honored to keep this family-owned legacy going.... We have changed the store name to Swell Willey's symbolizing a unification between generations, community and brands.... I have so much gratitude to be part of such an amazing community. We look forward to serving you delicious handmade sweets, ice cream and goodies year round.”
Heather plans to host a grand opening this Spring but has been serving up sweets these past few months since the transition. In addition, GroundSwell will reopen for the season on March 30.
Heather’s commitment to her community is evident not only in her business ventures, but her involvement in the local arts scene and her volunteer efforts for the Salisbury Beach Partnership. Last summer, Heather organized a group of local artists to hand paint colorful murals on all the beach trash barrels to brighten up the Broadway Mall. When she’s not working, Heather can be found surfing, painting in her studio, or taking RV road trips with her fiancé and her 13-year-old Husky.
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